Pay Per Click (PPC) Management
Pay per click campaign management is very time consuming due to the keyword research required. Effective PPC management also requires that you active manage your keyword bidding, create optimised landing pages as well and producing high position adverts
Choose Modeware to set up and manage your Google Adwords campaigns. We will select the right keywords that will give your rewarding Cost Per Acquisition (CPA), the right daily budget and then implementing your Adwords campaign.
When pay per click is managed by a professional it can be a very powerful and measurable form of marketing.
Reasons for PPC management
- PPC managers know how to research the best keywords for your campaigns
- PPC managers actively manage your keyword bids making sure that you never spend too much in order to achieve the best ROI
- PPC managers can help work with your SEO consultants to reduce your cost per click.
- PPC managers can manage multiple keyword variations with multiple adverts.
- PPC managers can track conversion rates on individual keywords so they can calculate the most cost effective strategy.
SEO vs PPC
SEO |
PPC |
- Results can take between 3-12 months
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- Results can be achieved within 15 minutes of setup
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- Clicks are free, £850 - £3000 per month 3+ month campaigns
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- Average clicks costs between £0.30 and £3.50, daily budgets of £50 - £500. 30 Days a month.
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- Best ROI of any online marketing method
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- Can be geographically targeted
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- Perceived as being more credible
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- Is not susceptible to click fraud
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- Excellent for seasonal sales
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- Effective across multiple search engines
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- Great for testing new keyword or advert ideas
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- Long term much cheaper than PPC
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- Can help optimise PPC budgets
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- Unlimited keyword combinations
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*We charge 15% management fee of the overall budget
IF YOU ARE INTERESTED IN PPC MANAGEMENT PLEASE EMAIL LEE@MODEWARE.CO.UK OR CALL 0845 4098 490 |
